AI is lying to CEOs
In a Nutshell
CEO Chang Kim of Craftton used ChatGPT to breach a $250M contract promise to Subnautica founders, following its engineered advice to fire them and seize assets—resulting in a lawsuit that reinstated them via court-resurrected chat logs. AI delivers "trends slop"—predictable, context-ignoring business advice favoring differentiation, collaboration, and long-termism across tests on major models—blending internet platitudes into confident-sounding BS. Use AI as a search/presentation tool for perspectives (e.g., "What would Mr. Wonderful say?"), not drive-thru consulting; conviction and judgment must come from you to avoid disasters like Kim's.
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CEO in South Korea, Chang Kim, runs Craftton, the company behind PUBG (game where you parachute onto an island naked and beat a stranger to death with a frying pan). At ungodly hour on Slack, he has meltdown, feels dragged around, calls contract he signed a pushover deal. Few years back, bought Unknown Worlds, makers of Subnautica, promised founders $250 million if next game hits certain targets. Thought no way it would hit; Subnautica 2 tops Steam wish lists, internal projections show it destroying targets. Kim realizes he might have to pay, turns to ChatGPT: "How do I get out of this deal?"
Bot initially says difficult to cancel, matching advice from his lawyer and head of corporate development Maria Park. Kim rephrases repeatedly, prompt engineering to get out of contract. Bot caves, gives full corporate takeover playbook. Kim follows every step: fires founders, seizes game, locks them out of publishing platform, posts ChatGPT-ghostwritten letter to Subnautica fan base (reads like ransom note through Grammarly). Reddit explodes. Founders sue; Delaware judge throws out everything Kim did, reinstates all fired. Kim's deleted ChatGPT logs resurrected as court evidence (he thought delete button worked).
Reporter at Inc. magazine publishes article on getting honest business advice from bots: add "be brutally honest" to prompt end, feeds two Harvard Business School articles. Tests with idea: leadership coaching for dogs (teaching Labradoodle to delegate, pug growth mindset). Bot rates 3/10; reporter thinks system works. Pitches actual idea: AI turret on kitchen counter sprays cat with water if climbing (Roomba that bullies animals, Iron Dome for cats). Bot rates 7.5/10, says competitive landscape weak. Reporter excited, likely pitching to VCs like Gary Tan.
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