Building a $2,500,000 Business for a Stranger in 36 Minutes
In a Nutshell
Corey and Nicole's HVAC cleaning business generates $1.25M revenue at 38% margins but faces demand constraints, $60K debt, and lead generation challenges; Alex Hormozi diagnoses it as demand-limited and outlines a scaling plan prioritizing a 10% price hike (to $1,650/unit for 25% profit boost), landing page optimization (2x+ conversions), ad spend scaling from $5K to $30K/month (13:1 ROAS), Facebook ad tweaks, reactivation emails, and HOA/affiliate partnerships for uncapped leads. Projected impacts include doubling/tripling leads, 20-30% reactivation revenue, and debt payoff in 4-5 months, with no major overhauls needed. One year later, revenue tracks to $2.3-2.5M, driven by 120 to 200 monthly leads via marketing upgrades and higher ad spend.
These notes were generated by AI and may contain inaccuracies.
Corey runs an HVAC business with his wife, doing over $1.2 million per year in revenue. That $1.2 million isn't all profit, and he has $60,000 in debt he wants to eliminate. Alex Trazosi owns Acquisition.com, a portfolio of companies that did over $250 million last year in aggregate revenue, including several service-based businesses. They will deep dive into Corey's business, break down tactics to scale, and check in with Corey one year later to see if the tactics helped scale from originally about $1.25 million in sales.
Cory owns ProShine Professional Cleaning with his wife Nicole, an HVAC cleaning and ductwork repair company. They allocate 10% of profit toward paying off $60,000 debt. Challenges include lead generation for higher quantity and higher-value clients, and streamlining booking to avoid losing upsell opportunities. Solving this is important to help more people in the community, grow the business, and support their team who share that goal.
HVAC cleaning full-end price is $1,575 per HVAC unit, with each house having about two units, including a 2-year growth guarantee disinfecting ductwork to kill bacterial growth. Additional services: ductwork rewrapping (replacing old insulation) and dryer vent cleaning $175. They show customers pictures of vents inside via a customer portal for home sales advantage.
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