Fix Your Business in 90 Days, Win $100,000 - Episode 2
In a Nutshell
Min Jenkinson’s core bottleneck is low ad spend and conservative CPA caps despite strong unit economics. The fix is switching to a $1 7-day trial of the annual membership (with physical bundle upsell) to convert far more boot camp buyers into continuity, combined with massive creative volume, pain-based hooks for colder audiences, and performance-based spending up to $100 CPA. These changes are projected to dramatically raise AOV, LTV:CAC, and allow scaling to $100K+ ad spend on the next launch.
These notes were generated by AI and may contain inaccuracies.
Min Jenkinson teaches crafters how to make stickers through an online business. She started the business 10 years ago after being diagnosed with breast cancer, using sticker-making as a creative project during chemotherapy and radiation. Over 10 years, she has taught over 20,000 crafters worldwide. In the last 12 months, the business generated 1.1 million Australian dollars (approximately 800K USD), with multiple seven-figure years total. Profit margin sits at 30-35%. The three-year goal is to reach 3 million USD annually.
Revenue comes from low-ticket digital products, primarily the Secret Sticker Society membership priced at $27 per month or $270 per year, plus other interchangeable low-ticket digital products with strong upsells. The main funnel is a live paid boot camp launched three times per year, which funnels into the membership. There is no free offer; the boot camp ticket costs $10. The conversion rate from boot camp ticket buyers into the membership is 22%. Average order value is approximately $36, making some events slightly unprofitable on the front end but profitable overall by the end. Two boot camps have been profitable from day one.
The primary bottleneck is acquiring higher volumes of people into the boot camp. The business has not reached capacity for lowering CPA. Switching to pushing the annual membership doubled average order value. The recommendation is to make the annual membership the only offer available at the next launch, with bonuses included.
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