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Building an Autonomous Enterprise for Real-World Services with Netic Founder Melisa Tokmak

No Priors: AI, Machine Learning, Tech, & StartupsJuly 31, 202634m
Topics38
Introduction to Melissa Tokmak and Netic0:05What Netic Builds0:30Essential Services Defined1:00How Netic Works for Customers2:05Operational Complexity in Essential Services2:30Current Market Approach and Incumbent Solutions4:00Day-in-the-Life Challenges5:00Netic's Market Position6:00Build vs. Roll-up Decision6:30Background at Scale.AI7:30Personal Motivation and Mission8:00Missing Product Focus at Scale.AI9:30Scale Vision for Netic10:00Robotics Timeline Perspective10:30Competitive Positioning vs. AI Labs13:00Three-Layer Requirement15:30Founder Mindset Concerns16:00Hiring Philosophy and Agency17:00Example of Creative Agency Response21:30Five-Year Vision22:30Customer Adoption Patterns in Traditional Industries24:03Enterprise Sales Cycle and Value Focus24:31Technology Integration in Traditional Service Industries25:00Satellite Data and Autonomous Context Building25:32Unified Platform Benefits26:01Private Equity Portfolio Optimization26:30Evolution of Private Equity AI Strategy27:01AI Implementation Approaches Among Private Equity Firms27:31Avoiding AI Vaporware and Ensuring Sustained ROI28:02Live Deployment Demonstrations28:30Quantifiable AI Impact Metrics29:01Relationship-Based Sales Approach29:30Revenue Generation vs. Cost Cutting Focus30:00Educational Access and Personal Background30:30AI's Potential for Global Agency and Opportunity31:01Concerns About Technology Adoption Disparities31:31Positive AI Applications in Critical Life Moments32:01Shifting AI Conversation Toward Positive Impact33:03
In a Nutshell

Netic founder Melisa Tokmak built an AI platform that autonomously handles customer interactions and operations for essential service businesses like HVAC, plumbing, and roofing—managing everything from initial calls to technician deployment for billion-dollar companies. The system now serves as the primary customer interface for over 70% of clients, generating $600M+ in revenue through AI-driven interactions while freeing companies to focus solely on labor quality and service delivery. This represents a shift from traditional cost-cutting AI applications to revenue-generating automation in traditionally underserved industries.

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Melissa Tokmak is the founder and CEO of Netic, a company that builds AI for real-world services including HVAC, pet care, roofers, and other essential service businesses. Prior to founding Netic, Melissa served as Director of Engineering at Scale.AI working on go-to-market for various aspects, and previously worked at Meta.

Netic builds AI to run millions of real-world businesses that keep the world running. The company works with large enterprises in essential services, including billion-dollar revenue home services companies in HVAC, plumbing, and electric, as well as consumer wellness companies, hospitality, automotive, and pet services.

Essential services encompass every single thing needed to run life or desired activities. These businesses are typically quite large and interact with millions of end users, either consumers or other businesses. Netic operates between the company and its customers, handling customer needs and wants, matching them with operational rules, and deploying services or labor.

When a customer calls an HVAC provider, Netic agents handle the interaction across any medium—phone calls, text messages, or website contact. The system manages voice calls and provides the actual voice interface. Netic agents gather information about the customer's home, check existing records, and handle the reasoning for deploying appropriate service personnel.

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