Eric Pulier + Salim Ismail: Creating Community in the Spatial Web
In a Nutshell
Eric Pulier and Salim Ismail explore the spatial web and Web 3.0, where programmable NFTs (branded "vatoms") enable true ownership, interoperability across metaverses, and customer engagement through fun, AR-enabled drops like State Farm's digital footballs, shifting marketing from ads to value-based loyalty. DAOs and social tokens empower decentralized communities and play-to-earn/create-to-earn economies, as seen in Axie Infinity's $40B valuation and Bored Ape Yacht Club's real-world perks, fostering self-sovereign identities and multiverse portability. Brands must embrace ownership psychology, experiment in open worlds, and prioritize utility over speculation for exponential growth amid falling blockchain fees and regulatory evolution.
These notes were generated by AI and may contain inaccuracies.
Welcome to a conversation on the spatial web, Web 3.0, DAOs, NFTs, and how lives are about to change, transforming economic engines of society, how and where we spend time, and engagement with customers and influencers.
Salim Ismail is founder and chairman of Exo Works and Open ExO, implementing lessons from his book Exponential Organizations. Previously executive director of Singularity University and led Brick House, Yahoo's internal incubator. Writing Exponential Organizations 2.0 with host.
Eric Pulier founded six ventures valued over $100 million, named one of 30 EV Visionaries, founder and CEO of Vatom Inc., magna cum laude Harvard graduate. Friendship with host goes back a decade; six years ago, first to discuss NFTs, minting, now mainstream.
Six years ago, all tokens were fungible; blockchain would matter. Fungible: replaceable, e.g., gold—don't care which ounce. Non-fungible: unique, e.g., art, baseball card. Bitcoin first fungible token—sender/recipient don't care specifics. NFTs unique.
Called them NFTs then; vision: instruments of engagement, alive with 3D graphics/animation, authentic, traceable like Bitcoin, tricking brain to see as real as physical (atoms). Coined vatoms (virtual atoms) to dissolve bits/atoms boundaries, unleash multi-trillion dollar economy, new canvas for imagination. Vatom Inc. derives from this.
Sign in to read the full notes
Get access to AI-generated notes, topic timestamps, and more.