Helping Strangers Build A $1,000,000+ Business [LIVE]
In a Nutshell
Alex Hormozi fields live calls from $1M+ founders facing crises: Paul liquidates cannabis seed inventory via urgency-driven "going out of business" sales (BOGO offers, countdown timers) to hit $2.5M goal before shutdown, leveraging fiance's real estate status for tax savings; Abeer ramps ecom accounting agency to irrelevance by boosting affiliate commissions to $10k+ upfront with pre-written sequences; Jake fixes agency sales via daily role-play training (digging pain with "tell me more/examples") and pricing hikes to $15k/month. Solar lead-gen owner recovers by hiring proven reps, replicating working offers, and winning on speed/service over behemoths. Core takeaways: Crises fuel marketing (scarcity sells), prioritize affiliates/outbound over ads, train sales via high-volume role-play, always have an edge (e.g., personal attention), and bootstrap ruthlessly (5-9am/PM shifts) while acquiring skills through volume feedback loops.
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Greetings and salutations. Happy Thursday. Happy day after hump day. Happy camel day. The second hump of the week. Hope you and your bloodlines are fruitful and multiplying and all of your wildest dreams are coming true. If they're not, we'll see what we can do about that today.
Today's episode of Hormosi Hotline with an interesting cast of characters. This will be cold. What's up in the chat.
Paul's business sells cannabis seeds to adventures and home growers. Making around $200,000 per month. Goal: $2.5 million in bank account by November. Stopped by government shutting down business, making shipping seeds illegal. Incredibly stressed, won't be able to pay bills, wants to start family, retire fiance, needs money for next business.
Alex: Sorry you're going through it. How much cash now? Paul: $500,000. Need another $2 million after taxes. Selling business hard due to issues. $200k/month at 70% profit. 8 months x $200k = $1.6 million x 70% = little over $1 million profit before taxes.
What's magic about $2.5 million vs $1 million after taxes? Paul: Less stress, enough to invest for passive income to live. Thinking 4-5% yield for $100k/year passively. Fiance is travel and surge technician, both older, want to start family soon, don't want her pregnant and worried.
Difficulty is time constraint. 8 more months to sell seeds before illegal. Open to selling other products to base. To cash out: Two things.
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