How To Design In The Agent Era
In a Nutshell
Paper is an AI-native design tool that uses HTML/CSS as its rendering engine to enable seamless agent integration, allowing designers to work at agent speed while maintaining human oversight for taste and strategy. The key advantage is treating codebases as the single source of truth—agents can directly manipulate designs without translation overhead, enabling one person to handle work previously requiring entire teams. The critical takeaway is that agents excel at tactical execution and iteration but cannot replace human judgment in strategic design decisions like value proposition clarity, brand positioning, and what differentiates companies.
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Agents can speed up workflows and handle tasks like translation or resizing, but the human element of design remains essential. The goal is creating tools that enable humans to work faster with agents rather than replacing human creativity. Using whatever cloud design generates does not help companies stand out, as exceptional design differentiates great companies from the crowd. Every successful company from the last 10-20 years has had exceptional design, making investment in design essential for building a great company.
Steven Haney founded Paper, an AI-native design tool experiencing rapid adoption. Y Combinator uses Paper extensively for all internal design work. Paper is a design tool that uses HTML and CSS as the actual rendering engine, making it agent-native since agents understand HTML and CSS well. Traditional design tools with custom rendering engines create higher token spend, slower performance, and lower accuracy for agents.
Paper is a team of 12 designers and engineers who started from a love of design and are building the best design tool for the agent era. Many founders building AI-native companies specifically seek AI-native tools from the ground floor.
Paper originated from a love of design as a solo founder side project. Haney believes founders should pursue projects they would do anyway, emphasizing founder-market fit. Building tools for creative professionals is something Haney would wake up excited about daily, representing strong founder-market fit.
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