How to run your first AI UGC campaign (step-by-step guide)
In a Nutshell
The video demonstrates how to generate hyperrealistic AI UGC content for $0.20/second instead of paying $20-50 per video by using JSON-based prompts to create authentic-looking characters from trending references, then leveraging Cance 2.5 with audio references to produce talking-head videos that bypass model restrictions via Track's endpoints. The workflow involves analyzing trending hooks from competitors, generating reusable character skills, and pairing demo clips with multiple hook variations for A/B testing at scale. Track serves as the central platform providing cheap access to 3,000+ data/tools including image/video models, with a complete UGC talking head skill available in their GitHub repo.
These notes were generated by AI and may contain inaccuracies.
When you see a video on Instagram or TikTok that appears to be a real user sharing a product they like, it's most likely UGC content created by the product company. Companies typically pay $20 to $50 per video and sometimes even thousands of dollars for just one piece of content.
The basic UGC strategy involves finding people with time on their hands to create new social media accounts dedicated to posting about your app, paying them $20 to $50 per video. The payment is not for their audience since they usually don't have one. The videos are not posted on the company's own account because the goal is for them to appear as normal people who discovered the app organically.
After researching and finding examples of UGC campaign videos, they were extremely low effort but worked effectively. Given the capabilities of models like Cance 2.5, there must be a way to produce hyperrealistic UGC content. After testing various approaches, a workflow was developed that produces hyperrealistic UGC content at $0.20 per second instead of $20-$50 per video. All UGC content is produced by cloud code or codecs directly using free plugins like Track, an open source project for agents to access different data and tooling.
The process begins by finding videos that are working well in your vertical and analyzing them. UGC content consists of two parts: the hook (most important) and the content demo showcasing the product. The same product demo can be paired with 5 to 10 different hooks to test variations. By watching trending content in your vertical, you understand how to design hooks and identify which faces or characters resonate with your audience. The same script with different characters can significantly change the impression.
Sign in to read the full notes
Get access to AI-generated notes, topic timestamps, and more.