I can’t hide this anymore.
In a Nutshell
Alex Hormozi is running a competition where eight entrepreneurs pitch their businesses to him for a chance to win $100,000 and a year of his guidance. He focuses on identifying massive growth levers like fixing pricing models and shifting away from hourly billing to help them scale in 90 days. The core message is that businesses will either scale aggressively or fail, with only one winner getting ongoing support from his $250M portfolio team.
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My name is Alex Hormozi. I'm an entrepreneur and investor. Today, I own a portfolio of companies that generates over $250 million in aggregate revenue each year. Fifteen years ago, I was sleeping on the floor of my gym trying to make my first business work.
Alex founded acquisition.com where his team helps other entrepreneurs get through the hard, lonely parts of starting and scaling a business. To show what happens behind the scenes, he brought eight business owners together to compete for $100,000 and a golden ticket giving them access to an entire year of guidance from himself and the team behind his $250 million per year portfolio.
Each business owner has 60 minutes with Alex to explain their business. The businesses presented include Keith's Roofing Company, Boulder Adventure Park, and a sticker-making business. At the end, Alex will give each participant a roadmap to scale their business as much as they can in 90 days.
One participant states they hate selling hourly with a vicious passion. Alex references the scaling road map and identifies a big 20X lever. He notes that participants will be talking in hundreds and emphasizes they have to address pricing issues because competitors have nothing else to say.
A second wild idea is mentioned. Some businesses will scale while others will fail, and only one will win the grand prize. The key question Alex poses is whether he wants to spend a year working with each participant to scale their business. The verdict given is Scale or Fail.
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