Join the Mission to End Hunger | 100 Billion Meals Challenge

Hunger Crisis and the 100 Billion Meals Challenge00:02

A child dies every 10 seconds in this world from hunger. Over the last 5 years, the number of people on the verge of starvation has risen from 80 million to 385 million. Tony Robbins proposed the 100 billion meal challenge as a response to this crisis.

Music as a Tool for Global Impact00:31

Music has long been viewed as a divine art meant to help and motivate people. Forty years ago, Live Aid and We Are the World demonstrated how music can inspire worldwide care and action. Tony Robbins sought to replicate this impact by recruiting the right producers.

Jimmy Jam and Terry Lewis, the most successful Grammy producers in history, were brought on board. They explained that they would create the foundation of the song, but the song would belong to everyone, allowing each artist to create their own version.

Collaboration and Recording Process01:00

Tony Robbins reached out to Jimmy Jam, who then involved additional collaborators. The team worked on refining elements such as the snare and cymbals during recording sessions. The project emphasized collective songwriting, with the most important artists contributing to the creation of the track.

The goal was to produce a modern anthem that would serve as both an enjoyable and meaningful piece of music.

Power of Music and Conversation01:31

Music functions as a platform to discuss larger global issues and serves as a powerful tool for communication that could save nations. The recording process involved multiple run-throughs, with the final version being captured for the official record.