My Actual Social Media Strategy For 2027 - The Algorithm
In a Nutshell
The core message is to treat content creation as a manufacturing process using five steps from Tesla's algorithm: question requirements, delete unnecessary steps, simplify/optimize, accelerate timelines, then automate last. The key takeaway is that quality volume beats either perfection or quantity alone, and in the trust economy, the full truth—including failures—converts better than polished lies.
These notes were generated by AI and may contain inaccuracies.
Content creation involves two opposing forces: making good content and making lots of content. The magic lies in the middle, referred to internally as qual - creating quality volume. Content creation is a manufacturing process, specifically digital manufacturing, where raw input (recording video) becomes output (social media posts that generate views, likes, shares, leads).
The five steps come from the book The Algorithm by Tesla's former president, which describes Elon's approach to manufacturing. This process was made mandatory for all team members who report to the speaker.
Step 1: Question the Requirements
The first step is to question the requirements. A key indicator that something takes too long is comparing actual time on task versus total delivery time. For example, if actual work takes 10 hours but delivery takes a week, everything outside the 10 hours is waste from a business perspective.
When questioning requirements, use these three questions:
- What does that mean?
- How do you know that?
- So what?
An example given: color grading was questioned as a requirement. The speaker noted that some of their best videos weren't color graded, and some color-graded videos performed poorly. No evidence showed color grading improved performance, so it was removed from the process.
Step 2: Delete What Doesn't Matter
After questioning requirements, delete everything that doesn't matter. Elon Musk's rule of thumb: delete so much that you have to add stuff back later. This serves as a litmus test because people fear deletion, but steps can always be added back if needed.
An example shared: a video posted on a plane using just an iPhone became a top-performing video because the content mattered more than production quality. The speaker notes that backgrounds are often poor quality, but the content inside is what matters.
Step 3: Simplify/Optimize
After deletion, simplify by getting the most for the least. Even if something provides return on investment, consider whether it's worth the opportunity cost. Using the color grading example: if it takes 4 of 10 hours (40% of time) but only provides 5% quality improvement, it's better to produce two videos at 95% quality than one video at 100% quality.
Step 4: Accelerate
The fourth step is to accelerate timelines. The speaker uses a simple management algorithm called who, what, when - who is going to do what by when. When someone states a timeline, ask how much actual time on task is required, then question why it can't be done earlier.
To speed up team movement, increase communication cycles. Instead of end-of-week updates, use end-of-day updates, which increases team speed by 7x. For vendors, force accountability with frequent progress updates.
Step 5: Automate
The final step is automation - getting machines to do the work. However, automation should only come after the previous steps. The only thing more efficient than automation is elimination. AI has made people think of automation first, but they often automate processes that shouldn't exist. The litmus test: if using AI isn't increasing views, leads, or revenue, the automation may not be worthwhile.
This is the year of the trust economy - show me times, not tell me times. Content must demonstrate expertise across varied conditions with diverse customer avatars, solving specific problems in ways that deliver desired outcomes.
Educational content drives commerce when selling services, products, or communities. For instructions to be followed, they must be easy to understand and the audience must believe following them will deliver results. In the trust economy, proof is everything - you cannot credibly teach what you haven't done yourself.
The truth sells the most. The truth converts above everything else, but it must be the whole truth, including where you look bad. People will then believe the parts where you look good.
Imposter syndrome often stems from lying or misrepresenting the truth. An example: a workshop attendee helping agency owners get booked appointments through outbound teams felt imposter syndrome because his own agency failed. The solution was telling the full truth - he was good at selling but bad at running agencies - which made his business model more credible.
The speaker notes he has authority on scaling businesses and selling, backed by multiple companies reaching over $100 million. He offers a free 10-stage roadmap from zero to $100 million+ at acquisition.com/roadmap.
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