Perfume Capital of the World | Sunday on 60 Minutes
In a Nutshell
Grasse, France's perfume capital, cultivates rose centifolia flowers using century-old traditions, with piano vibrations aiding even blooming and 12 roses per bottle of Chanel No. 5. Harvesters rely on instinct—like music—to determine the perfect picking time. The segment highlights these serene, sensory-driven practices behind the world's iconic scents.
These notes were generated by AI and may contain inaccuracies.
The rose centifolia is cultivated in row after pink row, a flower worthy of a serenade. Piano notes play over speakers, with vibrations set to help the buds bloom evenly. 12 of these roses go into a bottle of Chanel No. 5, all grown in the French town of Grasse, where century-old traditions are used to develop scents for some of the world's most famous perfumes.
"How do you know when it's right? It's instinct. It's like music."
Sign in to read the full notes
Get access to AI-generated notes, topic timestamps, and more.