The Future Of Coffee Is Here: And It Tastes Fantastic
In a Nutshell
Cometier, the world's first facility in Gloucester, Massachusetts—birthplace of flash freezing—brews ultra-fresh coffee at 10x strength from top global beans, then flash-freezes it with liquid nitrogen at -321°F into recyclable capsules that preserve unmatched flavor and aroma for months, tasting like coffee brewed that day. Tastings of blends like George Howell's Alchemy, dark Guatemalan, light El Salvador Santa Rosa, and premium Panama Geisha reveal extraordinary nuance, outperforming home brews. Backed by $100M and linked to Clarence Birdseye's legacy, Cometier positions specialty coffee for explosive growth akin to craft beer's rise from niche to 27% market share.
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Researchers at MIT suggest limited attention spans due to TikTok dopamine chasing. Data indicates beautiful buildings like this do nothing anymore. Nerds never lie. Tom Brady reference. Content from New England includes world's fanciest coffee, drones, submarines, cures for cancer, brains in vats, lobster roll. 30-second engagement rate soaring, feeding the algorithm.
Gloucester, Mass., fishing city, site of movies like The Perfect Storm and Manchester by the Sea. Commercial flash freezing invented here. Clarence Birdseye started General Seafood Corporation in 1925 with double belt freezer contraption. Flash freezing remains crucial.
First brew and flash freeze coffee facility on the planet. Former seafood processing facility with crab legs around building and fish smell 10 ft outside. Matt Roberts, co-founder and CEO of Cometier (pronounced Cometier from Gloucester). Alex Kaplan, head of coffee product. Both coffee obsessives.
At Princeton, opened coffee shop, worked on coffee farm in Colombia, youngest Q Grader in world at 19. Started with frozen ice cubes for iced coffee. Met George Howell, godfather of specialty coffee, who spit out early prototype. George served single origin from Borena region of Ethiopia, blew his mind. Flash froze fresh brewed samples with dry ice. 6 months later, melted samples tasted like freshly roasted, ground, and brewed that week. Discovered best way to preserve coffee.
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