If I Wanted To Grow An Audience In 2026, I'd Do This

Introduction and Achievements00:00

In the last 12 months, social media hit three billion impressions and brought in 4.5 million new subscribers. Broke the world record for the fastest selling non-fiction book of all time, generating over $105 million in sales in a weekend. Top lessons on building a brand rate. Took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in his 20s, continued for over half a decade, resulting in a $200 million per year portfolio and $100 million net worth by age 32.

Me expressing that fact will create envy in some, anger in others, skepticism in most, confusion in old people, and inspire a select few. You are who I made this presentation for.

Desirable Brand Outcomes01:01

Raise your hand if you'd like:

• To charge 2x, 5x, 10x more than competition for the exact same thing, like Yeti cups ($40 vs $10) because of what's on the cup.
• Customers buy over and over without considering competition, like Harley—once a Harley guy, you stay for life.
• Virtually guarantee sales in any new business or product, like Apple—people wait in line, say "leave my credit card, bill me and send whatever comes out."

That's what this talk is about. Couldn't figure out how brands like these demand prices, get loyalty. Always had to beg, borrow, steal to get buys, while they made it effortless. Because didn't understand brand.

Even people who claim to understand it often don't, and few who do teach it terribly. Not marketing 101 on branding, presentation, colors, logos. Not about feelings, presence, intuition. This is about making money.