Back to Core Memory

Inside LA's Factories Trying To Outbuild China

Core Memory September 26, 202624m
In a Nutshell

LA factories like Hadrian and Machina Labs are using AI-driven automation and robotic systems to rebuild domestic manufacturing capacity, cutting complex production times by 60-75% and training workers in weeks instead of decades. Hadrian has raised nearly $2B to automate defense/aerospace parts and missiles, while Machina's portable robotic cells can form sheet metal anywhere with just power. Both aim to counter China's dominance but must scale thousands of units to truly compete, as current output remains negligible against required industrial capacity.

AI-Generated Notes

These notes were generated by AI and may contain inaccuracies.

The United States continues to produce significant amounts of goods, yet American manufacturing faces severe challenges. Skilled craftsmen are aging out of the workforce. Small mom-and-pop manufacturing shops that sustained US industry for decades are closing. Young people show little interest in manufacturing careers or taking over family businesses.

The United States faces additional disadvantages including high costs, slow processes, and excessive regulation. China now performs manufacturing tasks that the US previously dominated, but with better quality, lower costs, and faster delivery times.

The current situation represents a crisis in American manufacturing. Key stakeholders recognize the problem but are not implementing sufficient corrective measures. From 1985 through 2020, the US offshored over 90% of its manufacturing capacity, effectively transferring critical industrial knowledge and capability to competitors.

The demographic crisis in manufacturing is acute: workers with advanced manufacturing skills are primarily in their early 60s, with few younger workers entering the field to replace them. Recent global conflicts have exposed the consequences of this hollowing out. The Ukraine-Russia war demonstrated that US inventory of critical defense components was depleted in weeks rather than years, with domestic production unable to meet demand.

A manufacturing revival is emerging in Los Angeles, particularly in industrial areas like El Segundo and Hawthorne rather than more prominent districts. Hardware startups in these locations are developing new manufacturing approaches and technologies.

Hadrian represents the largest player in this emerging hardware manufacturing collective. Founded by Chris Power, an Australian who previously worked as a lawyer, accountant, and software salesman in e-commerce, the company aims to modernize and automate manufacturing processes traditionally performed by small shops.

Power identified that US manufacturing had been systematically hollowed out and recognized that manufacturing would become strategically critical. The company has raised nearly $2 billion in funding, including a $1.37 billion Series D round at a $7.87 billion valuation, specifically to reindustrialize America.

Traditional manufacturing operates using PDFs containing manufacturing specifications that require approximately 10 years of experience to interpret. Hadrian developed software to extract data from these documents and convert it to digital formats. The company automates the programming routines that control manufacturing machines.

Hadrian employs the best domain experts nationwide and integrates their expertise into software engineering teams, achieving 60-75% automation efficiency. Tasks that previously required 100 hours now take 20-30 hours, with continued improvement over time. The company's Opus software platform enables training new workers in 30-40 days instead of the traditional decade-long apprenticeship.

Hadrian demonstrates that workers with minimal manufacturing experience can perform complex tasks through automated systems. Tony, a former dive instructor with no manufacturing background, successfully operates advanced machinery after brief training. The company maintains that automation enables hiring people based on technical ability rather than prior manufacturing experience.

Hadrian initially focused on components for rockets, planes, and missiles but has expanded to manufacturing complete products. The company can now handle approximately 80% of full product manufacturing for customers providing designs. Recent contracts include complete missiles rather than individual components.

The company operates three main facilities: Factory 2 (at maximum capacity, scaled in 18 months), a five-times-larger Arizona facility launched in December, and Factory X for R&D including automated welding, additive manufacturing, sheet metal work, and foundry operations.

Zach Christie, a software and robotics specialist focused on weld automation, demonstrates automated welding systems. Safety protocols include laser boundary systems that automatically shut down operations if crossed. The systems enable workers with no prior welding experience to produce quality welds.

Hadrian's approach involves capturing the accumulated knowledge of experienced craftsmen and artisans who developed skills through traditional apprenticeships. This expertise gets encoded into software and automation systems, reducing barriers to entry while maintaining quality standards.

The company acknowledges that the first 70% of automation improvement comes relatively quickly, while the remaining 30% requires extensive refinement. However, achieving 70% improvement over existing methods provides significant competitive advantages.

A Saturday assessment of El Segundo hardware startups revealed varying levels of weekend work activity. Most facilities were empty, including Quantum Space, Radiant, and Sift. Icarus showed strong attendance with a full parking lot. Rainmaker demonstrated active operations with workers present. Shin-Kai Systems showed the highest activity level among assessed companies.

Machina Labs, founded by Ed Mayor (Iranian immigrant with experience at SpaceX and Relativity Space), develops robotic systems for sheet metal forming and manipulation. The company creates Robo Craftsman Cells using two robotic arms that form sheet metal through incremental deformation, similar to traditional craftsman techniques.

Traditional sheet metal forming requires massive four-story stamping presses with large dies. Machina's robotic approach enables rapid reconfiguration between different parts through software changes rather than physical die changes.

Machina's second-generation systems (V2) are designed as portable units that fit into standard 20-foot shipping containers. These systems can be deployed to any location with power, self-calibrate, and begin production within hours. The company deployed such a system to Arkansas using a Toyota hydrogen generator for power.

The portability enables rapid deployment to conflict zones or remote locations, with potential applications in the Philippines, South Korea, or Japan within short timeframes.

Machina demonstrated complete drone manufacturing using robotic cells for forming, scanning, cutting, and welding operations. The system uses laser profiling to create 3D maps of formed parts, then performs automated cutting and welding operations.

Human operators remain in the loop to provide instructions and refinements, with the goal of reducing human intervention over time as data collection improves system performance.

Machina reduced the number of trials required to achieve correct forming parameters from 25 attempts to an average of 4-5 attempts, with a goal of zero-shot manufacturing where correct parameters are achieved immediately.

The company's third facility plans to deploy 50 Robo Craftsman cells, each programmable for different operations and part types, creating a fully software-defined factory. Current production capabilities include forming, trimming, and scanning/quality control, with ongoing development in heat treatment, bending, hemming, forging, welding, and assembly.

Hadrian faces dependency on defense industry contracts, which are subject to political budget changes. Critics argue the company may struggle with automation complexity and has been overhyped.

Machina Labs must demonstrate that robotic systems can compete with mass production equipment on speed and cost. Skeptics contend that robots will remain too slow and expensive for competitive manufacturing.

Both companies acknowledge the scale challenge: competing with Chinese manufacturing requires thousands of similar systems operating simultaneously. Current facilities represent drops in the ocean compared to required capacity.

The fundamental choice presented is between abandoning domestic manufacturing capability or committing to long-term development despite slower progress compared to centralized government-directed initiatives.

Keep Core Memory in your library

Save the videos and channels worth coming back to, and find them again in one place.