It took me 36 years to realize what I’ll tell you in 26 minutes…
In a Nutshell
Passion derives from the Latin "passio" meaning suffering—it's not endless joy in what you love, but loving a goal enough to endure the inevitable pain of pursuit, as even successful entrepreneurs spend 95% of time on unenjoyable tasks. All life paths carry fixed suffering (sleepless nights, status loss, uncertainty), so reframe it as a universal cost and choose the one with the biggest payoff, like financial freedom or family legacy, rather than chasing fleeting "passion windows" that fade via hedonic adaptation. Commit to persistence without knowing the outcome—success comes from refusing to stop, as every achiever endured the same grind, from sleeping on gym floors to rebuilding after failures.
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People want to follow their passion but don't know what it means. The root of 'passio' is Latin for suffering. It's not about doing what you love; it's finding something you love enough to suffer for. Pick something worth suffering for. The first usage of 'passion' was 'Passion of Christ,' Jesus Christ's crucifixion story. This has been bastardized into 'following your passion means doing what you love.'
A young man quit his job, went all in on entrepreneurship, but didn't like his life. He asked what to do. He quit thinking he was doing something wrong because he wasn't loving every second. Passion only exists in the vague, not the specific. Even starting a business around your passion, 95% of daily activities if successful will not be your passion. You'll have brief moments of it, if at all, and it changes.
Passion window is short-lived or only possible as an employee doing the same thing daily in a larger machine, or solopreneur not scaling. Not for business owners unless you love business ownership and are willing to suffer for it. Ultimate version: suffer long enough for true ownership where the business operates independently, giving all time back.
Run monthly meetings with 10 entrepreneurs, most expensive unscalable service for businesses around $10 million average. Love doing it, look forward to the days, but would hate doing it every day. Like a favorite pizza place loved once or twice a year; eating it every meal would make you dislike it. Doing the same loved thing all the time makes you stop loving it because it's no longer rare.
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