Modern Masculinity Looks Suspiciously Feminine
In a Nutshell
The video outlines three waves of the manosphere: pickup artistry (PUA), red pill ideology focused on women, and an emerging third wave centered on looksmaxxing, which prioritizes superficial male appearance (e.g., cosmetic enhancements, grooming) over real competence or skills, resembling feminized masculinity. Clavicular exemplifies this shift via live streaming, emphasizing intrasexual competition and amoral aesthetics—like endorsing Gavin Newsom over JD Vance for better looks—rather than women or structured self-improvement. Looksmaxxing echoes MGTOW's detachment but delivers through chaotic, real-time platforms, marking a black-pilled evolution.
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Speaker discusses potential future exploration of looksmaxing. They finished filming a documentary now available on Netflix worldwide, their first Netflix original after mainly producing for BBC. Filmed from January/February to August/September last year. One child showed Clavicular content, surprised by his rapid rise despite being good-looking.
Ed Matthews noted Clavicular would have been in the documentary but 'spawned into the game too late.' All are avatars of social media. Clavicular represents a different phenomenon, potentially the beginning of a new phase of the manosphere.
Conception of manosphere in three waves, analogous to feminism:
- First: pickup artistry (PUA) - Neil Strauss, The Game, negging. Whitewashed by MeToo due to its brazen casual sex approach, incompatible post-Harvey Weinstein.
- Second: Red Pill - alphas, betas, cucks, soy boys.
- Third emerging: disregarding women, closer to black pill than red pill. Clavicular not focused on women; emphasizes male intrasexual competition via looksmaxxing (mocking as appearing most formidable without actual competence).
Looksmaxxing prioritizes appearance over competence: cosmetic surgery, beautification, enhancement, clothing, time on looks rather than building skills like fighting or becoming hard men. 'Feminized way of becoming super masculine' - focus on looking hard, not being hard. Not concerned with women's approval.
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