Why Your Startup Website Isn't Converting

Introduction to Design Review with Yorn van Dijk00:00

Yorn van Dijk, CEO and co-founder of Framer, the leading website design platform, reviews user-submitted websites built with Framer.

Lumari Review - AI Platform for Procurement00:30

Lumari streamlines supply chain operations with always-on systems that monitor, coordinate, and take action from sourcing to delivery.

There's a lot of movement, icons coming in and out. Tone down animations—it's cool but overwhelming. Two Book a Demo buttons are good CTAs, but they blend into the orange page. Try black or one large CTA. Book a Demo is generic and not great for conversion—convince visitors first before asking for a 20-minute call.

Graphics are vague and generic. Missing real anchors: what does the product look like? What do I use it for? Add screenshots or video walkthrough to clarify the high-level value proposition.

Three-quarters down the page: specific features like unified supplier inbox, PO tracking, change management—tangible and imaginable.

Tabs: most people never click them, so assume content behind is unseen. Connect tabs to scrolling behavior to guide users through procurement operations to supplier collaboration. Better as product screenshots—current illustrations are abstract (e.g., delete bad card, accept good one?).

Integrates with tools—builds confidence. Ticker effect logos animate too fast; slow to speed 2, on hover move at half speed and show integration details (e.g., how does it integrate with Drive? Two-click or plugin?).