Why Your Startup Website Isn't Converting
These notes were generated by AI and may contain inaccuracies.
Yorn van Dijk, CEO and co-founder of Framer, the leading website design platform, reviews user-submitted websites built with Framer.
Lumari streamlines supply chain operations with always-on systems that monitor, coordinate, and take action from sourcing to delivery.
There's a lot of movement, icons coming in and out. Tone down animations—it's cool but overwhelming. Two Book a Demo buttons are good CTAs, but they blend into the orange page. Try black or one large CTA. Book a Demo is generic and not great for conversion—convince visitors first before asking for a 20-minute call.
Graphics are vague and generic. Missing real anchors: what does the product look like? What do I use it for? Add screenshots or video walkthrough to clarify the high-level value proposition.
Three-quarters down the page: specific features like unified supplier inbox, PO tracking, change management—tangible and imaginable.
Tabs: most people never click them, so assume content behind is unseen. Connect tabs to scrolling behavior to guide users through procurement operations to supplier collaboration. Better as product screenshots—current illustrations are abstract (e.g., delete bad card, accept good one?).
Integrates with tools—builds confidence. Ticker effect logos animate too fast; slow to speed 2, on hover move at half speed and show integration details (e.g., how does it integrate with Drive? Two-click or plugin?).
Animation Advice
Scroll animations can work tastefully but are challenging—easy to distract or go overboard. Ask experienced people for feedback. Best use: draw attention, make obvious (e.g., header sources left through Lumari to right).
Hero animation vague (envelopes)—simplify, make extremely obvious for new visitors. Beat people over the head with the message.
Footer FAQ generic: Ready to bring AI to your supply chain?
Overall okay site, but work needed on details, especially animations. Highest leverage: show the product (screenshots or 2-minute video walkthrough) before Book a Demo. Makes product real—current illustrations look nice but don't communicate info. Evidence like trusted by logos helps presume real product.
A Lie: Create high-quality presentations with AI. Hero shows product parts: templated slides, easier editing, layout positioning (unique).
General understanding from hero, but simplified—not actual product; piecing together (themes, layouts). Rainbow background distracting, not contained.
Top bar: Upgrade to Pro and get free 30-minute session to perfect deck—positions for decks.
#2 product of the day on Product Hunt. Counters Gamma (recent large fundraise). Quotes below fold back up high quality claim—good positioning, but generic.
Missed opportunity: subheadline explaining literally what it is—took 3-4 iterations, 10 seconds to figure out (too long; make obvious in 5-10 seconds). Could be website sections, not just presentations.
Tabbed sections with timer: implemented nicely, big text draws attention. But marketing speak (Never start from scratch, Focus on idea not pixels, AI has context, you have control)—need literal product understanding. Sublines more explanatory but disappear after 5 seconds.
Examples of presentations created—good output preview. But high quality claim needs universal standard; current output good but generic/templated. Position on speed/ease vs. premium quality—be honest about value prop.
Try for Free good CTA—compelling if needing presentations. Missed: force sign-up after trying (e.g., export/share). Or prompt bar on front page (e.g., "presentation about Y Combinator") for quick aha moment. Avoid login walls—let try product/demo first, especially vs. free Google Slides.
Juicebox: Win the talent war. AI recruiting understands who you're looking for. Search, CRM, agents. Distinct style: tiny purple New: Try Juicebox Agents button, corner flap.
Attention-grabbing headline speaks to talent struggles. Logos: Cursor, Corona, Perplexity—modern AI companies using it.
Prompt: "Who you looking to hire?" (e.g., AI video marketer, Framer design team). Compelling but hits roadblock—want product preview first.
Onboarding: illustration okay, trusted by helps. Globe with tiny text (experts in HR tech worldwide) hard to read. Missed: use prompt input to show blurred profiles/snippet before signup.
Example: query shows software engineers in SF at Series B → candidate profiles.
How it works: Humans + agents, talent discovery (indexed profiles, insights), boost replies (automated outreach).
Metaphors not actual UI (charts/bars)—not compelling. Profiles section clear. Autodrafting with placeholder name pretty good. Looks fresh/modern.
Juicebox raises $36M led by Sequoia—congrats. Popping cards/notifications overwhelming/stressful.
Integrations visually interesting. Case studies: CoinTracker saved hours, Monte Carlo filled positions. Product blog shows shipping: Oct 2, Oct 3, Oct 21, Nov 12—product improving.
FAQ, CTA (Sign up/Try for free)—add prompt box. Capture intent upfront.
Great site: invested time, unique brand, memorable, thoughtful communication. Aesthetic modern/brutalist/AI-forward, on-trend. Disconnect: about people but distant (black/white, sparse purple/blue; few faces/avatars). Juicebox name vs. Talent War heavy-handed (more like Anduril/Palantir war tech). Style mismatches humanness.
Leaping AI: Automate call center with voice AI. Human-like agents replace complex call centers. Trusted by enterprises/large call centers for same/better customer satisfaction at scale. Everything signals for large call
Everything about this positions it for large call centers and enterprises at scale, doing better than humans in complex scenarios. Every word targets complex large call centers. The positioning and text are clear, but the layout feels consumer-oriented with a phone and single person. For large call centers, show seven phones with multiple people to convey scale.
Voice AI sites typically have a play button to start a conversation, but 'Click to Answer' was not obvious. Demo interaction:
Hello, this is Alex from Leaping AI. Who am I speaking to? Hey, Alex, this is Aaron. Hey, Aaron. Nice to meet you. So, what's got you curious about AI and phone calls today? Are you folks at your company looking to automate some of those endless ringing phones? Yeah, we have a call center. It's really complex. Uh, I was wondering if you could help me out. Absolutely, Aaron. Complex call centers are my favorite puzzle. Oh, I forgot to mention it's actually overseas also. No worries, Aaron. When you say over some piece, do you mean your call center handles both phone and chat or something else? Oh, no. I actually said overseas. Ah, got it. Overseas. Thanks for clarifying, Aaron. Are your call center agents based internationally or are your customers mostly overseas? What's the biggest headache you're running into right now? Trying to coordinate with time zones is a big problem. Oh, time zones. The ultimate boss level. That can be a real pain.
The demo rolled with the punches and understood most of what was said. Biggest takeaway: it didn't drive to customer problems like 'tell me about your call center.'
Animations are done well: pulsing background guides to 'Click to Answer.' As you scroll, it becomes immersive, screen takeover with persistent email CTA, shows more agents. Trusted by industry leaders, university call center automating 50% of calls, enterprise-grade security, data in-house, robust guard rails, unit tests, expert experimentation. Schedule free consultation.
iPhone imagery feels disconnected from distributed systems for call centers. More FAQs and hidden footer.
Aesthetics feel polished, interactions helpful, animations awesome. Main feedback: positions as enterprise solution, but aesthetic doesn't drive that home. Align better with enterprise needs and use cases. Demo is awesome as it works in-browser without signup, but disconnected from next steps for enterprises.
Suggestion: pulsing purple glow on 'Click to Answer' or headset on agent to signal call center. Overall, animations communicate functionality effectively, looks modern and professional.
Scale your growth. The Hog gives you gas. Growth as a service. Unlock full sales and marketing team with AI agents that research, plan, execute GTM strategies. Save hundreds of hours.
Leaves an impression. Font has swirly elements making it harder to read. Inconsistent spacing: two spaces between 'hog' and 'gives,' inconsistent elsewhere—feels like an error, signals lack of detail orientation. Needs max width for text wrapping to create funnel to button.
Emoji logo questionable. 'Hog' stands for Head of Growth (not obvious). 'Gives you gas' plays on growth as a service.
Font choices random: script up top, generic sans-serif below. 'Log in' and 'Request a demo' look like toggle but are individual buttons. Icons into hog with paid digital marketing and LinkedIn outreach out—unclear workflow.
Not obvious what they do beyond research, plan, execute GTM. Text too wide, exhausting to read. hog.ai AI tracks competitors, listens across social, ranks channels by ROI, writes blogs and posts for thought leadership and brand growth.
Video (two-minute): Truffle pig analogy—Hanzo finds truffles like Hog finds customers, Google Maps for customer acquisition, uncovers routes, highlights optimized paths.
Daily action center, generate LinkedIn replies, agent center control room—centralizes social interactions and outreach. Long landing page, jumps to pricing on click.
Testimonials: no company names, every word capitalized (e.g., Head Of Growth, VP Of Marketing)—feels fake, not real quotes, questions numbers too. Little details subconsciously signal issues.
Features: screenshots of find my customers, etc. 'Growth as a service' confuses SaaS vs. agency (play on SaaS?). Same widget for login/demo acts differently (toggle vs. separate)—confusing.
More testimonials without specifics. Too much on one page: style, typography, layout overwhelming. Founders overload pages, creating noise distracting from core message.
Advice: simplify, pare down content and styles. Use multiple pages (about, pricing separate). Exercise: new page with only elements explaining what it is, test on 20 people asking 'what do you think this is?' then expand.
Product cool for founders, small monthly fee dream for growth. ## [40:00] Wrap-Up
Great feedback, love details honed in on. Offer from framer.com to set up expert help. Thanks for joining Design Review.
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