You’re Hired Because You Know What to Do | Meet JetBrains Head of Marketing Ilya Petrov
In a Nutshell
Ilya Petrov describes JetBrains as a place where you're hired to take full ownership: freedom to act comes with responsibility to the business and an extremely critical developer audience. Change happens through patient, deliberate advocacy rather than rushing, and the focus is on building repeatable processes that turn lessons into scalable excellence. His background in retail showed him that developers are driven by the same human motivations as any audience, and his passion lies in shaping how software—and therefore the world—evolves with AI.
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Hello, my name is Ilia. I'm responsible for marketing of Jet Brains ideas.
Outsiders completely underestimate the freedom at JetBrains. You're hired because you know what to do then do your thing. But this freedom of course comes with responsibility. You are responsible to the business. You're responsible to the developers. And this is an audience that will debug every single line that you will ship to them. So be aware.
Driving change is something that could be done faster, but the choice is made not to rush it. There are a lot of things that can be done better and differently, both from the outcome and the process perspective, but at the same time, change takes time. As a pizza needs time for maturity, not just fermentation. Same with decisions and same with certain actions. They just need time to develop the right advocacy within the organization to land it with the team to bring people on board with you and with the decision. And that's the only way how change actually can grow and really impact the direction of the company rather than being another crazy idea that will be gone by tomorrow.
Last year some creativity was introduced into the way materials are produced, and the plan is to push it further this year, not just with the format, but with the stories and what goes into them as they are being told.
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