AI is way Underhyped. This Silicon Valley CEO proves it | Relay.app, Jacob Bank
In a Nutshell
Jacob Bank, CEO of Relay.app, runs marketing with 40 specialized AI agents costing $500/month versus $50,000 for human equivalents, enabling him as the sole marketer to achieve massive LinkedIn success like 1.5M impressions on his "40 agents" post. Building and iterating simple, single-task AI agents is the essential skill for the next 30 years, transforming workers into "super ICs" who spend 2/3 of time on high-impact creation and 1/3 coordinating AI, replacing junior roles and large teams. AI is vastly underhyped; embrace it for career growth by prioritizing articulation, unique personality-driven connections, and progress over stagnation, as companies shrink and robust careers favor startups over big tech stability.
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We should all be having dozens or hundreds of AI agents working for us. Over time, I built up this team of 40 AI marketing agents to work with me. I'm the only marketing person at Relay.app. I have an AI coach that once a week tells me, "Here are the themes that seem to be really working well or the styles that are working really well for you. Do more of this, do less of that." That's why I've had a few very successful posts on LinkedIn. For example, the post was "here are the 40 marketing agents that I actually use." And that post so far has 1.5 million impressions and the most comments ever on a LinkedIn post.
I've been posting consistently on LinkedIn for a year with no results. And then all of a sudden, wo. If your job is as a junior content marketer to take a YouTube video and write a blog post based on that YouTube video, that job won't exist anymore. A high quality marketing contractor, let's say I had four people at $12,500 per month each. That would be $50,000 a month. And my AI bill is $500 a month.
Building AI agents is the fundamental skill that will define every professional's career for the next 30 years. It's a requirement. In the same way that knowing how to use spreadsheets like Microsoft Excel was a requirement for the last 40 years, knowing how to build AI agents is a requirement for the next 40 years. We are all using it for probably 1% of what we should be using it for. AI is way underhyped.
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