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Is It Too Late For Nike? NKE Stock Deep Dive

Ricky GutierrezSeptember 5, 20268m
In a Nutshell

Nike stock has collapsed nearly 80% from its $163 peak and faces worsening fundamentals, executive departures, and removal from the S&P 100, despite still trading at an 18X P/E on declining revenue. Lululemon shows similar technical deterioration but trades at a cheaper 7.9X P/E with 71% upside potential per fair value estimates. The core message: avoid catching falling stocks early—wait for confirmation signals rather than chasing "cheap" valuations that can always get cheaper.

AI-Generated Notes

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Nike stock hit fresh 52-week lows at $37.70 and is down nearly 80% from its all-time highs of $163 during the post-pandemic rally. The stock experienced a 12-month decline following irrational market levels, with a 50% decline from $163 to lows of $80, followed by lower highs and a descending pattern since then.

Investing Pro analysis shows 46% upside potential to fair value, yet the stock trades at an 18X P/E ratio despite losing 80% of its value. Revenue stands at $46 billion with net income of $3.1 billion, both expected to decline further. Revenue has shown consistent deterioration over recent quarters.

Nike faces multiple headwinds including a series of analyst downgrades and declining revenue from Greater China. The company has seen resignations from key executives including the Chief Accounting Officer (CAO) and Chief Financial Officer (CFO) during a critical period, indicating internal instability.

Nike was removed from the S&P 100 index, with Dell, Palo Alto Networks, and Arista Networks added in its place. This news emerged after hours, potentially impacting Tuesday's market open trading.

Lululemon declined from highs of $120 per share to lows of $96. The stock shows potential technical support at levels last traded in 2015-2017. Investing Pro indicates 71% upside to fair value with a 7.9X P/E ratio, $11 billion in revenue, and $1.4 billion in net income. However, the stock exhibits consistent lower highs and lower lows on the technical chart.

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