YC SUS: Aaron Epstein and Eric Migicovsky give website feedback
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Aaron Epstein went through YC in winter 2010 as co-founder of Creative Market, a marketplace for graphic design assets where designers sell fonts, Photoshop files, stock photos, and website themes. Now back at YC as a visiting partner to help startups with design feedback.
Two hours of Aaron's time to review websites fullscreen from zero knowledge, like usertesting.com with YC partners.
Hero Section: 'Grow your search traffic and outrank your competitors with just 20 minutes of work per day' – sounds like a lot of work, targets experienced SEO pain too early. Sub-headline: 'Instead of getting lost in endless reports and spreadsheets, SEO Buddy turns the daunting world of SEO into easy to complete daily missions.' Unclear what daily missions are. Good free trial CTA with orange buttons, fire emoji, '111 companies signed up in the last month' for social proof and urgency (like Airbnb/Booking.com stats boosting conversions). Gray subtext hard to read; shorten header, enlarge subtext.
Social Proof: Unclear if news clippings or companies; unknown names don't build trust, could be friends' companies. Suggest putting YC/Startup School affiliation on main page.
Negatives: 'SEO and rocket science but it's not easy to be successful' – too negative; flip to 'SEO is difficult, we make it easy,' end positive. Halfway down page, still unclear what differentiates SEO Buddy in crowded space.
Recommendation: Frame as 'what you're probably doing today' vs. shorter SEO Buddy process. Show 'world before/after SEO Buddy.'
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